• Application Deadline: Fri, 10 Mar 2023 00:00:00 GMT
• Position: Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  


• Salary Range ₦50,000 - ₦100,000/month
  

JOB DESCRIPTION

Key Responsibilities

• Conceive and develop efficient and intuitive marketing strategies


• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events


• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures


• Initiate and control surveys to assess customer requirements and dedication


• Write copy for diverse marketing distributions (brochures, press releases, website material etc.)


• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities


• Monitor progress of campaigns using various metrics and submit reports of performance

KEY RELATIONSHIPS

• HOD/CIO/MD of the company


• HOD Marketing Department


• HOD Customer Care Department


• HOD Project Management Department


• Customers of the company


• Fair Knowledge of Telecom Technologies:


• Internet Bandwidth & Leased Circuits


• Smart Solutions & Internet of Things (IoT)


• Internet Broadband

Soft Skills & Characteristics:

• Proven experience as marketing executive or similar role


• Good understanding of market research techniques, data analysis and statistics methods


• Thorough knowledge of strategic planning principles and marketing best practices


• Proficient in MS Office and marketing software


• Familiarity with social media and web analytics (e.g., Web Trends)

Digital marketing skills

• Knowledge of graphics designing


• Knowledge of search engine optimization

Social media marketing

• Experience with Google and YouTube Ad campaign


• Excellent communication and people skills


• Strong organizational and time-management abilities


• Creativity and commercial awareness


• Excellent interpersonal skills and ability to build rapport with customers

Critical thinking skills

• Ability to create strong positioning of Organization, Management and self


• Ability to do continuous follow ups with multiple collaborators


• Good written communication skills


• Self-motivated and detail-oriented


• Integrity & Honesty


• Team Player


• Resourcefulness & Result Oriented approach


• Customer Oriented Approach


• Sales Revenue


• Customer count


• Customer lifetime value


• Customer Acquisition Cost (CAC)


• Churn (Customer Attrition Rate)


• Engagement rate


• Customer satisfaction using the Net Promoter Score (NPS)


• Conversion rate


• Marketing Return on Investment (MROI)

ACADEMIC QUALIFICATION  

• BSc/BA in marketing, business administration or relevant discipline


• NYSC Certified

EXPERIENCE

• Minimum of 3 years of proven work experience as a marketing executive in Telecommunications Company or Internet Service Provider with a fair knowledge of Internet Leased Line, Leased Line, Home Broadband, FTTH, FTTX, VoIP, IPTV and Telecommunications Operations.

RENUMERATION: N960, 000 – 1,200,000 (Annual Gross) plus Other Benefits