Job Description
Job Description
Job Objective:
- To create long-term relationships with the portfolio of assigned clients.
- The account manager serves to understand the customer’s demands, plan how to meet these demands, and generate sales for the company as a result.
Key Responsibilities
Account Management:
- Monitor accounts and ensure that activities are up to date
- Ensure that key deliverable required for each account is delivered on time
- Attend status update meeting
- Liaise with client to ensure smooth running of account
- Liaise with social media and give them maximum support for the smooth running of the social media account
Relationship Management/Customer Retention:
- Managing a portfolio of accounts
- Ensuring that clients needs and requests are delivered on time and to specifications
- Dealing with all aspects of a campaign
- Leading and training other members of the account team
- Managing the work of account executives
Marketing Strategies:
- Delivering sales presentations to high-level executives
- Manage and grow key customer relationships within existing accounts whilst developing new business opportunities
- Plan and manage(monitor) major campaigns from start to finish
- Work with creative to deliver the creative required for the execution of campaigns
Corporate Image / Publicity:
- Attending client meetings
- Revenue generation/market expansion:
- Drive peak performance by way of increased revenue and profit
- Periodical analysis and reporting business performance as required
- Devising and implementing strategies for meeting account and revenue targets
- Reporting on activities and campaigns and presenting at meetings. Providing insights and recommendations
- Work with finance on media plan approval, vendor payments and client invoicing
- Prepare and share reconciliation plan for spend
- Monitor competition prepare and share report
- Budgeting/Sales and Marketing forecast and Development • Create, negotiate and close commercial agreements
- Liaise with product/tech to ensure that products are delivered as at when due
- Engage and work with vendors and influencers
Job Requirements
Required Qualifications:
- University Degree in any Social Science or Business related course, with minimum of second class
- Account management skills
- Excellent Verbal and Written communication skills
- Strong presentation skills and comfortable performing demonstrations
- Ability to multi-task effectively.
- Proficient user of various MS packages
- Decisive and intuitive
- A related Post graduate degree/Certification
- Good negotiation/deal closing skills
- Excellent communication, interpersonal, and relationship-building skills
- Ability to work under pressure, strict timelines and no supervision
- Ability to multi-task effectively
- Creative approach to up-selling to an existing client base and generating new business
- In-depth knowledge in all aspects of digital marketing, including website content, social media, video production, e-marketing and metrics
Relevant Experience:
- 2-5 years Corporate Sales and Account Management experience preferably in an advertising Agency, Understanding of Mobile, Web, and online advertising will be an added advantage.
Skills and Competencies:
- Have a win-win attitude
- Ability to efficiently manage cost
- Ability to present and manage budget
- Ability to work effectively under pressure
- A good team player and self-motivated
- Platform management (Google ad words, Facebook ad tool/insight tool, Twitter ad platform etc
- Effective communication - correspondence, calls
- Relationship management
- Negotiation Skills