• Application Deadline:
• Position: Product Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Promotional Strategy & Inputs

• Understanding and contribution to annual therapy / brand plan for Nigeria market.


• Preparation of Promotional Input Utilization Plan, Visit-wise plan along with detailing stories (on a quarterly basis).


• Report on implementation status (plan vs actual) on a monthly basis


• Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status)


• Ensure dispatch of inputs as the plan & timely execution of strategies by field force


• Follow – up on activities, gifts & other key high investment planned for the Qtr


• Coordinate with printers for quotations to print below inputs locally as and when required. 2-3 quotations needed and to be cleared by finance and approved by country Head and has to be as per budget


• Literatures


• Reference folders


• Visual Aids


• New Product launch inputs


• Gifts - coordinate with suppliers for procurement at country level if required. 2 - 3 quotations needed and to be cleared by finance and approved by country Head and has to be as per budget)


• Organize local DGMs, CME, RTDs, etc as per annual calendar


• Stall fabricators - coordinate with local stall fabricators for conferences


• Advertisement material for various journals

Analysis

• Market data – IMS, Close up, Tertiary


• Sales analysis – Territory, Brand, Competitors & feedback to be presented to team & HO on a monthly basis


• Competitor activity – feedback to be sent to H.O. every 6 months


• Expenditure monitoring and control with respect to budgets planned for the year for promotional activities on a quarterly basis


• Profitability management


• Identification of future products of interest in segments of interest every 6 months


• Market research for ensuring successful new product launches


• Benchmarking our Company vs key competitors

Conducting Cycle meetings (3 times in the year)

Preparation for cycle meetings:

• Agenda


• Strategy Slides


• Strategy guide with detailing story to be sent every 6 months


• Detailing contest


• Quiz


• Input feedback / rating by PSRs


• Minutes of the meeting sent to H.O within 7 working days of the completion of the meeting

Conferences

• Yearly Conference calendar segment – wise : National / Regional / International


• Participation & activity plan


• Coordination with H.O for inputs


• Follow up plan post conference participation


• Report on participation post conference within 7 days

Field work : Minimum 7 days in a month

With opinion leaders

• Understanding market needs, gaps


• Follow up on special strategies


• New product feedback


• Develop speakers for our DGMs

With our field force

• Impact of marketing strategy


• Strategy implementation & gaps


• Contribution from SAS doctors


• Understand competitor

Territory objective

• Identify key territories for special FW

Customer Connect:

• Develop 5 KOLs per key segment


• List of planned KOLs to be sent to country manager


• Develop relationships with key societies/associations

Training of field force

• Arrange for training of new PSRs on Products


• Refresher programs

Summary of Reports

• Report on implementation status (plan vs actual) on a monthly basis


• Maintaining of inputs ledger date-wise & inventory management (receipt, distribution, balance status). Stock status to be sent on quarterly basis


• Sales analysis – Territory, Brand, Competitors & feedback to be presented to team on a monthly basis


• Report on participation post conference within 5 days


• Fieldwork report to be sent to country head on 5th of every month