• Application Deadline:
• Position: Brand Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 9 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Summary

• We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. 


• You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

Responsibilities

• Analyze brand positioning and consumer insights.


• Shape and communicate our vision and mission.


• Translate brand elements into plans and go-to-market strategies.


• Manage a team of marketing people working on brand initiatives.


• Lead creative development to motivate the target audience to “take action.”


• Establish performance specifications, cost and price parameters, market applications and sales estimates.


• Measure and report performance of all marketing campaigns, and assess ROI and KPIs


• Monitor market trends, research consumer markets and competitors’ activities.


• Oversee new and ongoing marketing and advertising activities.


• Monitor product distribution and consumer reactions.


• Devise innovative growth strategies.


• Align the company around the brand’s direction, choices and tactics.

Requirements and skills

• Proven working experience as Brand Manager or Associate Brand Manager


• Proven ability to develop brand and marketing strategies and communicate recommendations to executives


• Experience in identifying target audiences and devising effective campaigns


• Excellent understanding of the full marketing mix


• Strong analytical skills partnered with a creative mind


• Data-driven thinking and an affinity for numbers


• Outstanding communication skills


• Up-to-date with latest trends and marketing best practices

Qualification

• Degree in marketing or a related field. A master's degree and professional qualification will be an added advantage.


• FMCG experience (Compulsory)


• 5-9 years’ experience


• (Female only)