Social/Digital Media Officer at Olashore International School

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
3876
Job Views
308

Job Description



Duties and Responsibilities:



  •  Develop a social media strategy in alignment with the marketing department.

  • Research audience preference and be abreast of current trends.

  • Design posts across all social media platforms to sustain audiences’ curiosity and create necessary buzz about the school.

  • Develop optimal posting schedule putting into consideration web traffic and audience engagement.

  • Measure web traffic and monitor SEO.

  • Keep up with changes in social media platforms to ensure maximum effectiveness.

  • Facilitate online conversation with target audience and respond to all queries.

  • Monitor each social media to ascertain their performance and engagement.

  • Provide weekly reports on the general performance of social media activities to assist marketing department make appropriate decisions.

  • Escalate salient leads from engagement on social media to marketing manager with adequate data on each lead.

  • Monitor online adverts and import data generated from advert for use in marketing department.

  • Develop social media campaigns to direct traffic to all Olashore’s event in order to generate a buzz around the event.

  • Suggest new ways to increase online community.

  • To develop, create and edit articles on school events and activities for the school OASIS magazine and the Year book

  • To ensure that appropriate graphic and photography contents of school activities are used for the school OASIS magazine and the Year book.


Requirement



  • Bachelors Degree in Marketing, Journalism, Public relations, or related field.

  • 2-5 years experience in social media management

  • Must be Tech Savvy

  • Proven work experience as a social media manager

  • Expertise in multiple social media platforms

  • Working knowledge of SEO, keyword research and Google Analytics

  • Creative content curation (text, image, graphics and video ) using apps like Canva and Ripl

  • Excellent communication skills – creative writing

  • Ability to use social media account management apps such as Buffer and Hootsuite

  • Ability to grasp future trends in digital technology and act proactively

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