Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation Develop and monitor data quality metrics and ensure business data and reporting needs are met.
Main Responsibilities
Collect and studies information about: Competitors, pricing, Market segmentation, products, Customers and Sales trends
Summarize and analyses data and make recommendations
Conduct survey, focus groups, personal interviews, and observations using the appropriate research tools.
Acquire, organize, analyse, disseminate, and monitor information on markets, clients, competitors, specific projects, technology, and legislative developments to the sales team and management.
Obtain data to support the forecasting of big deals and tracking of markets and trends to prevent lost deals.
Gather data on competitors and analyse their projects, win/losses, methods of marketing, strategies, and assist with the development of sales strategies.
Assist with identification and update of opportunities by reviewing and understanding industry and product knowledge.
Prepare reports, illustrating data graphically and translating complex findings into written text for the sales team and management.
Update data and run reports as needed in Hubspot (CRM).
Create and managing PowerPoint presentations for Senior Management.
Requirements and Skills
Bachelor's Degree in Statistics or Mathematics or equivalent industry experience.
Ability to prioritize and complete a high volume of work, managing multiple projects and coordinating multiple requests to successful completion.
Proven ability to take initiative and build strong and productive personal relationships
Excellent creative and strategic abilities.
Excellent writing and verbal communication skills.
Excellent computer skills using Microsoft Office, including PowerPoint, Excel, Word, etc.
Basic understanding of data management and analytical software, such Hubspot (CRM tool)
Proven Market Research Analysis experience
Ability to interpret large amounts of data and to multi-task
Search engines, web analytics and business research tools acumen
Adequate knowledge of data collection methods (polls, focus groups, surveys, etc)