Provide market intelligence and input to design and deliver effective recruitment market plans and strategies to maximise student and revenue growth from Nigeria and Ghana. Including; Identifying new business opportunities including recruitment partnerships.
Attend education fairs and recruitment events (both in-person and virtually) across Nigeria and Ghana to meet and advise prospective students and offer-holders. Promoting the full range of University’s programmes: undergraduate, postgraduate, English language and pathway programmes, and all support services the University has to offer.
Carry out the day-to-day activity required to realize the objectives of this marketing and recruitment strategy: attending exhibitions, undertaking school and college visits, visiting agencies.
Provide monthly visit reports, summarising key activities, observations and market intelligence learnt.
Monitoring spend and delivering activities to deadlines and agreed budgets.
Develop and maintain positive working relationships with key external stakeholders in Nigeria and Ghana: education agents, school and college counsellors, visa offices, government bodies, sponsorship bodies, accreditation bodies, alumni, etc.
Develop and maintain positive working relationships with key internal stakeholders at the University; in particular, the International Recruitment team, Admissions staff and Academic colleagues as appropriate.
Provide training and ongoing support to student recruitment agents.
Organise and support recruitment-focused events like offer-holder briefings and predeparture events by booking venue(s), sending invitations, attending events across Nigeria and Ghana.
Event Management – Organising and supporting agent workshops, recruitment events with schools, alumni and other stakeholders, University visits in Nigeria and Ghana.
Support promotional campaigns such as promotion of scholarships to offer-holders through distribution of materials to relevant stakeholders.
Conduct market research by gathering contact information for high school counsellors and competitor institution entry requirements from Nigeria and Ghana. Source, analyse provide West Africa market data.
Work with the Africa / MENA team to develop business cases and budget plans for forthcoming years with a focus on impact and return on investment.
Be responsible for planning your own travel schedule and the travel schedule of visiting colleagues as appropriate.
Participate in the activities of the wider University and carry out other duties or project work as directed by the International Recruitment managers
Person Specification
Educated to degree level or equivalent, preferably in the UK
Understanding of the opportunities and challenges affecting the global higher education market.
Demonstrable (5+ years) student recruitment experience of working in Nigeria, preferably to the UK.
Strong relationship management skills with a focus on customer service.
Proven experience of planning and implementing effective recruitment and conversion plans to maximise student growth from priority markets.
Experience of managing an extensive agent network for student recruitment purposes.
Understand the importance of service delivery and show a willingness to work with colleagues across the University to collectively work towards the strategic goals of the University.
An understanding of the UK Student Visa , and how this translates in the effective and responsible recruitment practices.
Highly developed written and oral communication and presentation skills, including use of digital and social media for business purposes.
Good IT skills, with the ability to produce reports based on understanding and manipulation of complex statistical data.
Creative and positive attitude, with the ability and confidence to respond quickly to meet changing customer and market demands.
Strong organisational skills and the ability to prioritise demanding workloads and meet deadlines in a pressurised environment.
Willingness to adopt a flexible working approach by working unsocial hours, weekends or occasional public holidays when required.
Ability to undertake business-related travel in market on an unrestricted basis and undertake visits to the UK for training purposes.
The candidate should possess a valid international passport.