Business Development Manager at Afrihood Development Company

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
39305
Job Views
95

Job Description



Job Description



  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

  • Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics


Responsibilities and Duties



  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets

  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

  • Implement a first-class media management program for the company that increases financially viable and high-volume clientele

  • Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

  • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators

  • Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns


Key Performance Indicators:



  • Daily Increment of Clients

  • Net Growth

  • Prospecting Pipeline

  • Revenue Increase

  • Reach


Requirements



  • 3-5 years’ experience in Real Estate Marketing and Business Development

  • Must have a network of potential clients.

  • Experience in Media Agencies/Sales is a plus

  • Proven sales track record

  • Proficiency in English, MS Office and CRM software

  • Articulate with exemplary written and verbal communication and negotiation skills

  • Ability to prioritize high-value tasks, time management and project management skills

  • Excellent business acumen and exemplary work ethic and integrity

  • Strong organizational and planning skills


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