Job Description
Job Description
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Responsibilities and Duties
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Implement a first-class media management program for the company that increases financially viable and high-volume clientele
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
- Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators
- Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Key Performance Indicators:
- Daily Increment of Clients
- Net Growth
- Prospecting Pipeline
- Revenue Increase
- Reach
Requirements
- 3-5 years’ experience in Real Estate Marketing and Business Development
- Must have a network of potential clients.
- Experience in Media Agencies/Sales is a plus
- Proven sales track record
- Proficiency in English, MS Office and CRM software
- Articulate with exemplary written and verbal communication and negotiation skills
- Ability to prioritize high-value tasks, time management and project management skills
- Excellent business acumen and exemplary work ethic and integrity
- Strong organizational and planning skills