• Application Deadline:
• Position: Growth Product Manager


• Job Type Full Time , Remote


• Qualification BA/BSc/HND


• Experience 2 years


• Location Nigeria


• Job Field Media / Advertising / Branding 
  

The Role

You will be responsible for :

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.


• Translating brand strategy into brand plan and go-to-market strategy.


• Planning and execution of communications and media actions across offline, online and social media.


• Participating in product development, pricing and supporting new product launches.


• Guiding the Advertising & Promotion budget.


• Devising actionable strategies from customer insights.


• Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.


• Managing external agencies for the execution of research projects.


• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.


• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.


• Conveying analysis and recommendations via presentations and written reports.


• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.


• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.


• Reviewing and optimising the design and content of all online assets including the company website and social media pages.


• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.


• Using A/B testing to optimise digital marketing performance.


• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.


• Driving performance marketing via Demand Generation / Customer Acquisition Funnel, Facebook Ads and SEO / SEM.


• Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.


• Driving business growth by developing innovative ideas and campaigns.


• Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

Skills required:

• You have at least 2 years of experience, ideally within a Digital Marketing, Consumer Insights / Market Research, or Brand / Product Management role.


• You are experienced in managing a wide range of qualitative and quantitative research.


• You have an Experience in Growth Hacking, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.


• You are highly goal driven and work well in fast-paced environments


• You possess strong analytical skills and are comfortable dealing with numerical data


• You enjoy finding creative solutions to problems

What's on Offer?

• Opportunity to make a positive impact


• Strong opportunities to progress your career


• Fantastic work culture