• Application Deadline:
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Summary: 

• Develop, implement, track and optimize our digital marketing campaigns across all digital channels.


• Have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.


• Work with the marketing team, IT team (such as programmers), and vendors to launch campaigns on time and on budget.


• Experience with E-commerce is very vital.

Main Task/Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.


• Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (KRA and KPIs)


• Identify trends and insights, and optimize speed and performance based on the insights.


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests.


• Demonstrate increased conversion rate Generate and grow customer lead Collaborate with internal teams to create landing pages and optimize user experience.


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels


• Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


• Promote content on social networks and monitor engagement (e.g. comments and shares)


• Prepare well-structured drafts using digital publishing platforms


• Create and distribute marketing copy to advertise our company and products


• Interview industry professionals and incorporate their views in blog posts


• Edit and proofread written pieces before publication.


• Conduct keyword research and use SEO guidelines to optimize content


• Identify customers’ needs and recommend new topics.


• Coordinate with marketing and design teams to illustrate articles.


• Measure web traffic to content (e.g. conversion and bounce rates)


• Update our websites as needed Requirements.


• Create engaging content for the brand audience


• Creating content that meets business objectives of WaterME, like raising awareness, engaging audiences, and driving conversions.


• Use social media outlets to increase brand awareness.


• Work closely with the team to deliver content that brings to life the brand, its values and key campaigns


• Researching social media trends/ up to date with the entertainment industry and informing management of changes that are relevant to the company’s marketing activities.


• Basic knowledge of how to use video/ picture creation and editing tools e.g Canva is required.


• Use Videography, film editing, including motion graphics to create content for all social media handles.

Key result areas:

• Effective Management of all companies’ social media accounts.


• Increase conversion rate and followers.


• Create engaging content for the brand audience

Requirement:

• B.Sc in marketing or any related field,


• Minimum of 5 years’ experience in Digital Marketing and content Creation in a E-commerce company is an added advantage.