• Application Deadline:
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Not specified


• Job Field Media / Advertising / Branding 
  

Digital Marketing Executive

• We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.


• The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.


• The ideal candidate will have a passion for all things marketing and technology.


• You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.


• You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers


• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)


• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness


• Be actively involved in SEO efforts (keyword, image optimization etc.)


• Prepare online newsletters and promotional emails and organize their distribution through various channels


• Provide creative ideas for content marketing and update website


• Collaborate with designers to improve user experience


• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)


• Acquire insight in online marketing trends and keep strategies up-to-date


• Maintain partnerships with media agencies and vendors

Requirements and skills

• Proven experience as Digital Marketing Executive or similar role


• Excellent understanding of digital marketing concepts and best practices


• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)


• Skills and experience in creative content writing


• Analytical mindset and critical thinking


• Excellent communication and interpersonal skills


• BSc/BA in marketing or relevant field