• Application Deadline: Sun, 30 Apr 2023 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 3 years


• Location Lagos


• City Ogba


• Job Field Media / Advertising / Branding 
  

Job Description

• Identify business opportunities & perform market research to determine new business leads and potential projects


• Lead the planning and execution of the digital marketing strategies to promote County Finance products and services to customers.


• Manage County Finance social media platforms and create digital marketing campaigns.


• Help to create and support marketing content for social media purposes (e.g., briefs, banners, blog posts, Infographics)


• Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.


• Conduct regular audits for social media and website marketing performance.


• Track marketing metrics and analyze digital data to measure marketing success.


• Manage online customer acquisition and retention programs including SEO, email, affiliate, graphics and social marketing.


• Investigate, recommend, and implement new enhancements that can increase revenue, brand awareness, and improve overall customer experience by analyzing the results of ongoing efforts.


• Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue


• Perform keyword research in coordination with County Finance business objectives to optimize existing content and uncover new opportunities


• Work with the sales team to coordinate marketing campaigns.


• Prepare emails and newsletters to send to current and potential customers.

Requirements

• Candidates should possess a Bachelor's Degree with 2-3 years experience.


• Efficient use of CRM software


• Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.


• Working knowledge of HTML, CSS, and JavaScript development and constraints is an added advantage.


• Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console)


• Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing