Brand and Marketing Lead at Lendsqr

Job Overview

Location
Lagos, Kebbi
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
40123
Job Views
101

Job Description



Responsibilities



  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Design, build and maintain our social media presence

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

  • Acquire insight in online marketing trends and keep strategies up-to-date

  • Maintain partnerships with media agencies and vendors


Requirements



  • 3+ years experience in a digital marketing role, with demonstrable experience leading and managing SEO, social media and digital marketing campaigns

  • Bachelor’s degree in marketing or a related field

  • Experience in go-to-market execution across digital and traditional b2b channels

  • Knowledge of fintech and technical products

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 


Competencies/Skills



  • Excellent verbal and written communication skills

  • Excellent interpersonal skills

  • Analytical skills and data driven thinking

  • Stakeholder management

  • The ability to work independently and as part of a team

  • Up-to-date with the latest trends and best practices in online marketing and measurement


Compensation Structure



  • Base pay 

  • Incentive pay

  • Other company benefits as defined by policy


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