• Application Deadline: Fri, 14 Apr 2023 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 - 2 years


• Location Abuja


• Job Field Media / Advertising / Branding 
  

Responsibilities

The Digital Marketing Executive is responsible for:

• Collaboratively building, planning and implementing the overall digital marketing strategy


• Cross-collaborating and liaising with external teams to create material


• Maintaining industry relevancy by identifying and analysing the latest digital trends and tech developments in mobile marketing


• Planning and monitoring ongoing company presence on social media


• Launching optimized online advertisements to increase company and brand awareness


• Being actively involved in SEO efforts (keyword, image optimization etc.)


• Managing and improving online content, considering SEO and Google Analytics


• Providing creative ideas for content marketing and updating the website


• Collaborating with designers to improve user experience


• Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)


• Acquiring an insight into online marketing trends and keeping strategies upto-date


• Monitoring competition and providing suggestions for improvement


• Maintaining partnerships with media agencies and vendors.

Required Qualifications

• Candidates should possess a BSc/BA in Marketing or relevant field with 1-2 years experience


• Proven experience as Digital Marketing Executive or similar role


• Excellent understanding of digital marketing concepts and best practices


• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)


• Skills and experience in creative content writing


• Analytical mindset and critical thinking


• Excellent communication and interpersonal skills.