• Application Deadline:
• Position: Product Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

What we need

• We are seeking a dynamic and experienced Product Marketing Manager to join our Marking team. In this role, you will be responsible for developing and executing a product marketing strategy that drives demand, accelerates growth, and enhances our company's reputation as a leader in the industry.


• You will work closely with cross-functional teams, including product management, sales, and customer success, to drive successful product launches and ongoing customer engagement.

What you will do

• Develop and execute a product marketing strategy that aligns with the company's objectives and supports product growth.


• Create messaging and positioning that differentiates our products from competitors and resonates with our target audience.


• Develop sales enablement materials, including presentations, battle cards, and product briefs, to support the sales team's efforts.


• Collaborate with product management to develop go-to-market plans for new products and features.


• Work with the content team to develop marketing materials, including case studies, whitepapers, and thought leadership pieces.


• Develop and execute marketing campaigns that drive customer engagement and retention.


• Conduct market research to identify customer needs, preferences, and trends to inform product and marketing strategies.


• Monitor and analyze competitive trends and market developments to stay ahead of the curve.


• Develop product marketing strategies (pricing, advertising, product launching).


• Work with various teams (design, content, acquisition, product, sales) to implement strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA is preferred.


• 5+ years of experience in B2B product marketing, preferably in the financial technology industry.


• Strong project management skills with the ability to manage multiple projects simultaneously.


• Excellent communication and collaboration skills with the ability to work effectively across teams and departments.


• Strong analytical skills and experience using data to inform decision-making.


• Demonstrated ability to create messaging and positioning that resonates with a B2B audience.


• Understanding of sales processes and the ability to develop sales enablement materials that support the sales team's efforts.


• Experience with product launches and go-to-market planning.


• Understanding of the financial technology industry and its trends and developments.


• Experience in market analysis


• Familiar with product marketing tactics (e.g. integrated marketing campaigns)


• Working knowledge of web analytics tools (Google Analytics, WebTrends)

Benefits

• Medical cover


• Flexible work schedule


• Profit Share


• Learning and development opportunity