We are seeking a skilled Brand and PR Storyteller to join our dynamic marketing team.
As a Brand and PR manager, you will be responsible for crafting and delivering compelling stories that showcase our brand to the world.
You will work closely with the marketing team to create content that enhances our brand's reputation and increases our visibility in the marketplace.
What you will do:
Develop and implement creative brand and PR strategies that align with our company's objectives and goals.
Work closely with the product and growth team to create and distribute brand messaging across multiple channels.
Write compelling stories and content that showcase our brand and its unique attributes to the world.
Develop and maintain relationships with media outlets, influencers, and other key stakeholders to ensure our brand receives maximum exposure.
Monitor media coverage and social media platforms to identify potential opportunities for brand exposure and engagement.
Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.
Measure and analyze the effectiveness of brand and PR campaigns to make data-driven decisions for future strategies.
Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
Build relationships with leaders to grow industry awareness.
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
Developing a marketing communications plan including strategy, goals, budget, and tactics.
Requirements
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
3+ years of experience in brand storytelling and PR, preferably in a fast-paced environment.
Excellent written and verbal communication skills, with the ability to write in a variety of styles and formats.
Strong storytelling skills and a proven ability to create compelling content that resonates with target audiences.
Experience developing and executing successful PR campaigns across multiple channels.
Strong relationship-building and networking skills.
Proficiency in using social media platforms for brand and PR purposes.
Strong project management skills and ability to manage multiple projects simultaneously.
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews