• Application Deadline: Tue, 16 May 2023 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 4 - 6 years


• Location Lagos


• City Gbagada


• Job Field Media / Advertising / Branding 
  

Job Description

• Work with the growth team to brainstorm new and innovative growth strategies.


• Work with the growth team in planning and overseeing marketing activities such as Market activations, Campus activations, road shows, Experiential, etc.


• Creating consistent and meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.


• Performing marketing tasks such as Email marketing and SMS blasts.


• Communicating with social media followers, including responding to queries in a timely manner.


• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.


• Manage the development, implementation, monitoring, tracking and optimizing of PPC (Pay-Per-Click) campaigns such as Google AdWords. This includes identifying and tracking industry keywords and their popularity.


• Build and maintain AdWords landing pages, building content and structure that drives Click Through Rate and leads.


• Drive impactful incremental revenue growth by generating high-quality sales-ready leads from new customers.


• Growing the number of followership of all company’s social media page to an acceptable number as would be assigned.


• Staying up to date on best practices and emerging trends in social media and marketing in general.


• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success.


• Collaborate with graphic designers, web designers, and videographers to create unique and engaging content.


• Forecast marketing campaign growth and ROI for marketing campaigns.


• Drive traffic to company page.


• Oversee and manage all contests, giveaways, and other digital projects.


• Executing branding task and overseeing production of brand merchandize.


• Preparing weekly and monthly reports on marketing activities.


• Performing other duties as assigned by the Head of Growth.

Requirements

• Candidates should possess a Bachelor's Degree / Master's Degree qualification with 4 - 6 years work experience.