Marketing Communications Specialist at Trainlance

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
40770
Job Views
105

Job Description



RESPONSIBILITIES



  • Develop and implement a communication strategy to meet business objectives

  • Research and write releases, web copy, blogs, and newsletters, and work with members of the design team to create infographics and other design assets

  • Arrange & coordinate press conferences, & assist in planning events.

  • Adhere to the company’s style guide, ensuring that we produce a high-quality and error-free copy.

  • Work with key internal role-players to brainstorm & execute content ideas, in line with the company’s strategy & in support of various brand initiatives.

  • Support & evaluate the results of communication campaigns with the team.

  • Analyze and report on the performance and efficiency of campaigns

  • Collaborate with other internal teams (e.g. product) to develop and monitor strategic marketing initiatives

  • Write, proofread, & edit creative & technical content across different mediums

  • Work with external agencies and vendors to execute marketing programs

  • Decide on appropriate placement of ads

  • Monitor social media and Google Analytics. Optimize paid advertising campaigns using SEO and other tools

  • Monitor project status and budget, scale campaigns to maximize ROI

  • Brainstorm and implement experiments & conversion tests

  • Other tasks as set out by the line manager


QUALIFICATIONS



  • Bachelor's degree in marketing, communications, or a related field

  • 5 years of experience in marketing, communications & content creation

  • Excellent analytical and storytelling skills

  • Strong written and verbal communication skills

  • Skilled in writing and editing content with keen attention to detail

  • Strong organizational and project management skills


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