Develop and implement a communication strategy to meet business objectives
Research and write releases, web copy, blogs, and newsletters, and work with members of the design team to create infographics and other design assets
Arrange & coordinate press conferences, & assist in planning events.
Adhere to the company’s style guide, ensuring that we produce a high-quality and error-free copy.
Work with key internal role-players to brainstorm & execute content ideas, in line with the company’s strategy & in support of various brand initiatives.
Support & evaluate the results of communication campaigns with the team.
Analyze and report on the performance and efficiency of campaigns
Collaborate with other internal teams (e.g. product) to develop and monitor strategic marketing initiatives
Write, proofread, & edit creative & technical content across different mediums
Work with external agencies and vendors to execute marketing programs
Decide on appropriate placement of ads
Monitor social media and Google Analytics. Optimize paid advertising campaigns using SEO and other tools
Monitor project status and budget, scale campaigns to maximize ROI
Brainstorm and implement experiments & conversion tests
Other tasks as set out by the line manager
QUALIFICATIONS
Bachelor's degree in marketing, communications, or a related field
5 years of experience in marketing, communications & content creation
Excellent analytical and storytelling skills
Strong written and verbal communication skills
Skilled in writing and editing content with keen attention to detail
Strong organizational and project management skills