Job Description
Duties and Responsibilities
- Leading in the developing, implementing and measuring external and internal Media based communication plans.
- Manage day-to-day media relations/media requests for brand and corporate issues.
- Create a revised media crisis management plan for National and Club use
- Collaborate with marketing and subject matter experts in a timely manner to determine appropriate media responses via various channels.
- Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.
- Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets as appropriate.
- Assist in the development and implementation of Brand PR programs to support brand building initiatives/innovation/corporate promotions.
- Help oversee program execution from kick off through to completion.
- Provide guidance and direction to PR agency partners and review all Brand PR materials to ensure communication is accurate, relevant and consistent with Boys & Girls Clubs of Canada's brand and overall corporate messaging and positions.
- Provide guidance to ensure coordination and communication of messages/news to both internal and external audiences.
- Evaluate the effectiveness of media programs and communicate results back to business.
- Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements.
Qualifications and Requirements
- Bachelor's Degree in journalism, Mass Communication, PR, marketing or related field.
- Experience handling a press conference.
- Excellent written and verbal communication skills.
- Ability to pitch to media.
- Knowledge of consumer marketing.
- An ability to work on big strategy plans as well as day-to-day tasks.