Media Relations Officer at Genesis Deluxe Cinemas (GDC)

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
40894
Job Views
108

Job Description



Duties and Responsibilities



  • Leading in the developing, implementing and measuring external and internal Media based communication plans.

  • Manage day-to-day media relations/media requests for brand and corporate issues.

  • Create a revised media crisis management plan for National and Club use

  • Collaborate with marketing and subject matter experts in a timely manner to determine appropriate media responses via various channels.

  • Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.

  • Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets as appropriate.

  • Assist in the development and implementation of Brand PR programs to support brand building initiatives/innovation/corporate promotions.

  • Help oversee program execution from kick off through to completion.

  • Provide guidance and direction to PR agency partners and review all Brand PR materials to ensure communication is accurate, relevant and consistent with Boys & Girls Clubs of Canada's brand and overall corporate messaging and positions.

  • Provide guidance to ensure coordination and communication of messages/news to both internal and external audiences.

  • Evaluate the effectiveness of media programs and communicate results back to business.

  • Develop and implement online communications strategy ensuring alignment with internal communications strategy and that it includes day-to-day content development strategy and functional enhancements.


Qualifications and Requirements



  • Bachelor's Degree in journalism, Mass Communication, PR, marketing or related field.

  • Experience handling a press conference.

  • Excellent written and verbal communication skills.

  • Ability to pitch to media.

  • Knowledge of consumer marketing.

  • An ability to work on big strategy plans as well as day-to-day tasks.


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