• Application Deadline:
• Position: Digital Marketing Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• City Ilupeju


• Job Field Media / Advertising / Branding 
  

Job Description

• We are seeking a Digital Marketing Specialist to develop and execute digital marketing campaigns that increase brand awareness, drive website traffic, and generate leads.


• The ideal candidate will have a strong understanding of digital marketing channels, tools, and best practices, and be able to analyze data to measure campaign performance and make data-driven decisions.


• The candidate should have experience working in a fast-paced, collaborative environment and be passionate about staying up-to-date with the latest trends and technologies in digital marketing.

RESPONSIBILITIES

• Develop and implement digital marketing strategies that align with business goals and objectives


• Create and manage campaigns on various digital marketing channels, including PPC, SEO, social media, email, and display advertising


• Write compelling ad copy, social media posts, and email campaigns that resonate with target audiences


• Analyze data to measure campaign performance and make data-driven decisions to optimize campaigns


• Conduct keyword research, perform on-page optimization, and manage link-building efforts to improve website rankings on search engine results pages


• Develop and maintain a content calendar that aligns with the brand's voice and engages target audiences


• Collaborate with cross-functional teams, including content, design, and development, to ensure campaigns are executed effectively


• Stay up-to-date with the latest trends, technologies, and best practices in digital marketing

Requirements

• Bachelor's degree in marketing, communications, or a related field


• 3+ years of experience in digital marketing


• Strong understanding of digital marketing channels, including PPC, SEO, social media, email, and display advertising


• Experience with Google Analytics, Google Ads, and social media management tools


• Excellent written and verbal communication skills


• Strong analytical skills and ability to use data to make informed decisions


• Ability to work collaboratively with cross-functional teams in a fast-paced environment


• Strong attention to detail and ability to manage multiple campaigns simultaneously.

Benefits

• Health Insurance: medical, dental, and vision insurance 


• Retirement Benefits: Pension Contribution


• Paid Time Off: Covering holidays, vacation days, and sick leave


• Professional Development: We encourage and support ongoing professional development by offering access to training, conferences, and other learning opportunities.


• Competitive Salary: Offer a competitive salary that reflects the market rate for digital marketing specialists with similar skills and experience.