Job Description
Job Responsibility
- Develop, launch, and manage new campaigns that promote the organization’s brand.
- Generate, edit, publish, and share engaging content at regular intervals (e.g., original text, photos, videos, and news).
- Supervise all aspects of social media interaction between customers and the company and ensure a positive customer service experience.
- Monitor SEO and user engagement and suggest content optimization.
- Analyze data to determine the reach of social media campaigns.
- Design and implement social media strategy to align with business goals.
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, adapting content to suit different channels.
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube, and LinkedIn.
- Form key relationships with influencers across the social media platforms.
- Supervise all aspects of social media interaction between customers and the company and ensure a positive customer service experience.
- Create periodic social media campaigns to identify and engage prospective clients.
Qualification & Requirements
- HND/BSc in business, marketing, journalism, public relations, or related field
- Between 3 -7 years’ work experience in a similar role.
- Professional certification in Google Analytics is an added advantage.
- Skills Required: Excellent copywriting skills, Excellent Communication Skills, Social Media Marketing, Project & Campaign Management Skills, SEO, keyword Research and Google Analytics, Business Acumen, Content Creation, Social Media Marketing, Social Media Livestreaming, Online Marketing Channels etc.
- Knowledge Required: Content Management; Web design; Understanding of graphic design principles; User & Customer experience.
- Industry & Market knowledge; Web optimization etc.