Job Description
Job Responsibilities
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with the Ecommerce &Web team to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
Qualification & Requirements
- HND/BSc in marketing or a related field.
- 3-7 years proven work experience in digital marketing.
- Demonstrable experience in managing SEO/SEM, marketing database & Email/social media campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong analytical and data-driven skills