• Application Deadline:
• Position: Search Engine Optimization (SEO) Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 - 5 years


• Location Lagos


• Job Field ICT / Computer 
  

About the role

• The SEO Specialist is responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.


• You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Primary Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns


• Track, report, and analyze website analytics and PPC initiatives and campaigns


• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.


• Optimize copy and landing pages for search engine marketing


• Perform ongoing keyword discovery, expansion and optimization


• Research and implement search engine optimization recommendations


• Research and analyze competitor advertising links


• Develop and implement link building strategy


• Work with the development team to ensure SEO best practices are properly implemented on newly developed code


• Work with editorial and marketing teams to drive SEO in content creation and content programming


• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Qualifications

• A bachelor's degree in Computer Science or relevant field


• 4- 5 year's proven work experience as a proven SEO experience

Desired Skills

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.


• Solid understanding of performance marketing, conversion, and online customer acquisition


• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)


• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)


• Experience with A/B and multivariate experiments


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Knowledge of ranking factors and search engine algorithms