• Application Deadline:
• Position: Field Marketing Representative


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

About the job

• The ideal candidate will work closely with the sales team to promote lead generation and improve client retention.


• The ideal candidate should have a successful track record of fostering valuable partnerships with the sales team and helping them hit their quotas through custom and personalized field marketing strategies and tactics.

Responsibilities

• Plan and complete field marketing campaigns after conducting preliminary research


• Develop robust knowledge of all product lines/services


• Monitor industry trends and competitor activities


• Report weekly/monthly on the status of field marketing activities


• Document and share lead/customer intelligence with the sales team.


• Generate new customers through trade shows, campaigns, webinars, meetings, emails, conferences, etc.


• Assist in developing effective and creative campaigns.


• Work with the sales team to schedule and conduct campaigns, trade shows and other marketing activities.


• Contact and meet potential clients on a regular basis for new opportunities.


• Develop positive relationships with existing clients for repeat business.


• Coordinate proactively with the marketing team for the development of marketing collaterals, website content, newsletters, etc.


• Generate and analyze metric reports to measure the success of marketing programs.


• Support the development of marketing programs and materials to achieve sales goals.


• Address all enquiries related to marketing programs.


• Ensure that marketing programs and materials are updated with the latest sales information.


• Participate in industry meetings, sales conferences, outreach events, etc to promote the company’s products/services.


• Attend meetings with managers to discuss sales strategies and marketing tactics.


• Act as the point persons for outside, inside and partner sales teams.


• Generate leads and drive sales.


• Develop marketing plans.


• Keep abreast of industry trends, competition, and new opportunities.


• Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships.

Qualifications

• Bachelor’s in marketing or related discipline


• At least 5 years of related marketing experience, ideally in field marketing or sales enablement.


• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy


• Experience partnering with an enterprise sales team

Skills/Requirements

• Strong written and oral communication


• Highly organized and proficient at managing multiple projects at the same time


• Entrepreneurial and able to work well in a rapidly changing environment


• Creative, innovative, and always think outside the box


• Metric driven and have the ability to draw insight from complex marketing data


• Confident with a dynamic personality