• Application Deadline:
• Position: Growth Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 7 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

What to Expect

• As a Growth Marketing Manager, you will effectively drive the growth and success of our products.


• The ideal candidate will have a strong background in data and analytics, with the ability to use data to inform strategy and decision-making.

What You’ll Do

• Lead and execute strategy for user growth focused on user acquisition, activation and retention.


• Build growth tactics to generate qualified traffic and conversions.


• Utilize marketing intelligence to vet key segments and targets.


• Work closely with the data team to conduct in-depth analysis, optimize iterative functions, and improve various operational indicators.


• Manage marketing campaigns and create systems to evaluate and improve performance.


• Track and optimize the performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.


• Drive brand building, conversions, and marketing funnel construction and execution


• Plan and oversee digital marketing strategy and user acquisition campaigns using a variety of strategies(LinkedIn, Google, Facebook, Twitter, financial media etc) , ads, paid media using digital marketing platforms/tools.


• Understand customers' needs and critical business issues to enhance customer satisfaction and business outcomes.


• Create and manage a budget for product growth.


• Design and implement metrics to monitor the success of processes, and refine the process flow based on actual on-ground feedback.


• Monitor market trends and conduct competitor studies to identify areas of improvement


• Works closely with sales and account management teams to gather feedback and identify opportunities to expand the company’s addressable market.


• Stay up-to-date on the latest analytics tools and techniques, and select the appropriate ones for a given project or problem.


• Develop and deliver presentations and reports on product growth metrics and trends to senior management.

Preferred Requirements

• Strong business acumen and analytical thinking abilities.


• Comfortable translating high-level business requirements into structured, analytical steps.


• Strong Data Fluency: quantitative and predictive analysis with logical reasoning.


• Product Performance Management.


• Cross-functional relationships and stakeholder management.


• Market analysis and benchmarking.

What you'll bring

• 5-7 years of experience in a similar role as a Product or Growth Marketer.


• Minimum of Bachelor’s degree in a related field.


• Analytical mindset and problem solving comes naturally to you.


• A desire to understand consumer behavior and mindset.


• Enthusiastic and excited about opportunities to learn all aspects of product suite


• A hacker’s type mentality full of curiosity and creativity.


• Experience at early-stage startup (advantageous).


• Track record of meeting and exceeding aggressive user acquisition goals in a hyper-growth environment.


• Understand and love technology. You see every problem from a technology lens.


• Comfortable working hands-on in a fast-paced start-up environment.


• Comfortable with identifying relevant metrics, and execution processes and keeping an eye out for details.


• Excellent logical thinking, keen user insight, and creative, and habitual data-driven working methods.


• Highly organized, multi-tasking skills, take ownership.


• Successful track record of managing conversion rates.


• Previous outstanding performance in project management.

Benefits

• Competitive salary.


• Medical coverage.


• Our people thrive, they are given opportunities to be creative and innovative in areas of expertise.


• Flexible work schedules (remote friendly) and an open and collaborative team environment.


• Internal opportunities – we believe in growing our own!


• Opportunity to build your career.


• Smart and engaging colleagues who’re invested in your growth.