• Application Deadline:
• Position: Senior Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 10 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Brief

• Senior Marketing Manager candidate should be able to translate the business plans and priorities of the business segment into effective marketing and communications strategy, plans and activity.


• Their responsibility to develop, lead and execute campaigns across all channels, working closely with other business experts as well as dedicated functional experts within the marketing and communications team.

Key Responsibilities:

• Develop, implement and manage effective and measurable product marketing plans at a regional and country level for key propositions and products, including product launch support; sales and marketing literature; digital and content marketing; and thought leadership and media content.


• Create and build business buy-in for a clear and differentiated regional segment proposition with supporting messaging and tools, working with underwriting and sales teams to help them articulate customer benefits in an impactful way.


• Develop, deliver and win buy-in for a marketing and communications plan that aligns with business plans and growth priorities, and fits with the company's global brand guidelines and regional marketing communications strategy.


• Collaborate with the wider network of regional marketing and communications functional experts, including in events, PR, digital marketing, brand, research and insight, broker marketing, internal communications and country experts. Provide them with the guidance, information and support they need to help you successfully deploy your campaigns and activities.


• Assess sales training requirements for new and existing offerings, partner with sales enablement to define appropriate curriculum, and secure necessary stakeholder support to implement effectively.


• Carry out periodic ‘Marketing Intelligence’ activities with a view to staying abreast with competitive developments within the region and world.


• Build and manage relationships with stakeholders such as representatives from the regulators (e.g., NAICOM and CIIN), financial industry associations, banks, MFIs, and insurers.


• Work in collaboration with all other directors to ensure actions taken are viable for other units in the business (i.e., sales, marketing, operations, claims, etc.).


• Develop, establish and implement underwriting, claims and reinsurance strategies, guidelines and procedures to achieve maximum long-term profit and growth.


• Meet monthly sales target in all areas.


• Prepare reports to management on the success of your business endeavours and call plans on a weekly/monthly/quarterly basis.


• Take all necessary corrective actions to maintain the long-term viability of the portfolios.


• Implement strategy and business development activities and will also play a significant role in new policy developments.


• Develop, establish, implement and manage a comprehensive risk management service, risk analysis, claims management administration, loss control and safety program.


• Develop a customer-focused culture to drive the new product offerings through the growth stages of the company.

Requirements and Qualifications

• Candidate should have a B.Sc Degree in Insurance, Sales and Marketing field or other related fields


• Candidate must have over 10 years of working experience in the general insurance industry and at least 5 years occupying managerial position.


• Innovative solution marketing professional with experience marketing in Insurance or Financial Services for Finance, Procurement, and Brokerage solutions.


• Passionate about industry trends and how newer technologies can transform the Insurance Sector.


• Manage complex interdependencies across highly matrixed projects/teams.


• Have a comprehensive understanding of product functionality, an intimate understanding of buyer aspirations and pains, and familiarity with competitor products.


• Balance competing needs from multiple stakeholders. Moves forward positively amidst competing and shifting priorities.


• Strong written, and oral communication, story-telling skills, and persuasively presenting to varied audiences and settings.


• Candidate must be highly proficient in the use of Microsoft suite (Word, Excel, Outlook Access, PowerPoint)


• Experience in Insurance law, particularly the interpretation of insurance contracts and legal disputes.


• Strong management skills, including the ability to provide strategic guidance, and technical oversight, mentor staff, build strong teams, develop work plans and manage budgets and project expenditures; Proven leadership of an underwriting function within a regulated insurance company or division.


• Good multi-cultural and interpersonal skills with experience in networking with relevant partners at all levels, such as Government, donors, private sector, NGOs, local community-based organizations, associations, etc.; Ability to interact and manage strong relationships within and outside the company.


• Ability to provide guidance and strategic direction as part of a senior leadership team to deliver on the robust growth of the business.


• Experience in shaping the structure of the business to grow the breadth and depth of the insured product portfolio.


• Ideal candidate should have a working knowledge of NAICOM and NICRB approach, which guides and regulate the industry;


• He/she should have vast experience in developing and implementing sales and marketing programs;


• Ability to manage deadlines, set priorities and deliver cost-effective solutions through balancing workload and the use of others.