• Application Deadline: Sun, 30 Apr 2023 00:00:00 GMT
• Position: Growth and Retention Strategist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 - 7 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Description

As the Growth and Retention Strategist, you will be responsible for developing and implementing strategies to drive Customer Acquisition, Retention, and Revenue growth. You will work closely with the marketing, sales, and product teams to develop and execute growth initiative.

Job Functions/Responsibilities

RETENTION MANAGEMENT:

• Drive proactive outreach and initiatives to improve customer retention rates and defend customer.


• Develop and execute growth strategies: You will develop and execute growth strategies that align with the company's overall business This will include identifying and testing new acquisition channels, optimizing conversion rates, and increasing customer retention and lifetime value.


• Optimize data and monitor performance: You will use data and analytics to identify trends and opportunities, and to optimize marketing and sales. This will include tracking key metrics, analyzing customer behavior, and identifying opportunities to improve the customer experience.


• You will also monitor and report on key performance metrics, including customer acquisition and retention rates, revenue growth, and customer lifetime value.


• You will also provide regular updates to the executive team on the status of growth


• Drive sales and growth: You would need to develop and execute a growth strategy that drives sales and expands revenue from existing customers.


• You would collaborate with the marketing team to identify and target new customer segments, and create effective messaging and campaigns to reach.


• You have to be able to analyze market trends and competitor activity, and use this information to inform product and pricing strategies that drive growth.


• Most importantly, build and maintain relationships with customers, to ensure their needs are met and exceeded.


• Collaborate with cross-functional teams: You will work closely with the marketing, sales, and product teams to develop and execute growth initiatives. This will include collaborating on marketing campaigns, optimizing the sales funnel, and developing and launching new products.


• Identify and test new acquisition channels: You will identify and test new acquisition channels to increase customer acquisition and revenue growth. This will include identifying new advertising and marketing channels, testing new messaging and creative, and optimizing campaigns for maximum.


• Spearhead all customer retention Takes initiatives in customer satisfaction via process improvement plans and efficient reporting and flow of information.


• Driving loyalty.

STRATEGY:

• Supporting strategy definition and coordinating implementation plans enterprise wide for areas within.


• Owning and implementing appropriate business and customer rules and policies in role scope.


• In partnership with our Business Intelligence (BI) function, define, implement and manage an appropriate Measurement, Reporting and Insights (MRI) framework, setting appropriate targets for relevant scope and ensuring detailed root cause of issues and resolution analysis to determine improvement options and track performance.


• Setting and managing achievement of appropriate operating customers targets. With Customer Operations, maintaining oversight of operational implementation and driving issue and improvement management.

SALES MANAGEMENT:

• Spearhead full responsibility for the delivery of agreed financial objective and Retention


• Drive and achieve sales Target of the Retention


• Develop and implement sales plans to create a culture of accountability and to ensure a continued focus on sales performance and goal


• Maintain oversight of operations to cross- and up-sell to customers post-acquisition, aligning with product operations and sales


• In collaboration with Marketing functions, driving post-acquisition sales and marketing

Skills & Expertise

• Experience in developing and executing data-driven growth strategies, using a range of tactics including sales, marketing, and demonstrable track record in delivering relevant strategy to plan


• Excellent customer service


• Advanced communication and interpersonal


• Empathy and


• Advanced organizational


• Strong conflict resolution


• In-depth knowledge of sales and marketing


• Ability to remain calm and professional in stressful


• Knowledge of software and technology is an added advantage.

Requirements/Qualifications

• BA in Sales, Marketing or similar relevant field degree


• 5-7 years’ work-related experience in Customer Service Management & Retention Growth

What we Offer

• The opportunity to become part of a highly professional and dynamic team


• A unique experience in a structured environment


• Quality Learning and Growth


• A unique opportunity of having a strong impact in building the African ecommerce

Salary: Very Attractive.

Benefits: HMO & PENSION