Job Description
Description
- We are looking for a talented and highly motivated Product Marketing Manager to drive the growth of an exciting new product in the fintech and crypto space.
Role & Responsibilities
- Develop and execute a comprehensive marketing strategy for our new product targeting local markets in Kenya, Nigeria, South Africa, or Ghana.
- Conduct in-depth market research to identify trends, opportunities, and key players in the local fintech and crypto industries.
- Collaborate with cross-functional teams, including product management, to optimize product features and ensure market fit.
- Develop and manage marketing campaigns, including content creation, event planning, and digital marketing initiatives.
- Monitor and analyze the performance of marketing efforts, adjusting strategies as needed to achieve business goals.
- Maintain a deep understanding of local market conditions, regulations, and competitive landscape related to cryptocurrency.
- Build and maintain relationships with local partners, influencers, and media outlets to increase brand visibility and market reach.
Job Requirements
- Bachelor's Degree in Marketing, Business or Engineering.
- At least 3 years of relevant work experience, ideally in the app, fintech, or crypto industry.
- Proven experience in product management or a high-level product mindset.
- Strong understanding of local market conditions with regards to cryptocurrency, including trends and key players.
- Excellent communication, presentation, and interpersonal skills.
- Self-starter with the ability to work independently and collaboratively with cross-functional teams.
- Familiarity with marketing analytics and tools to measure campaign effectiveness.
An Ideal Candidate’s Profile:
- Prior experience in a product management role.
- Existing network of contacts within the local fintech and crypto industries.
Benefits
What’s on Offer:
- We offer a competitive salary, a supportive work environment, and the opportunity to contribute to the growth of an innovative product in the fintech and crypto space.
- If you have a passion for marketing and a deep understanding of the local market, we would love to hear from you.