Job Description
Key Responsibility:
Drive strategies to reach Brand target audience, raising awareness of brand’s products and services offerings, through the adoption of the appropriate strategic marketing mix and techniques towards improving and retaining market share.
Skills
- Excellent writing skills
- Proven knowledge of branding principles and tactics
- High level of initiative and good attention to detail
QUALIFICATION
Education & Experience
- Bachelor’s degree in a marketing, communications or management discipline from an accredited University
- An MBA or a Masters’ Degree in a Management or Marketing-related field
- Thirteen (13) or more years’ experience, with at least five (5) years in a senior management role
- Chartered Institute of Marketing (CIM) or other Marketing-related certifications
- Chartered Institute of Public Relations (CIPR)