• Application Deadline: Thu, 12 May 2022 00:00:00 GMT
• Position: Digital Marketing Executive


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 

Our company is looking for a Digital Marketing & Strategy Executive to develop marketing content, assure the execution of high-quality marketing strategies and assist in the planning, execution and optimization of our marketing efforts as well as the promotion of all the brands within the group.

Responsibilities

• Assist in the formulation of strategies to build a lasting connection with consumers both online and offline


• Orchestrate content strategies across all online platforms.


• Drive traffic and engagement that translates to sales and brand promotion.


• Write and proofread marketing copy for both online and offline campaigns


• Produce creative content, including videos and blog posts


• Manage a content marketing budget.


• Measure performance of digital marketing efforts using a variety of Web analytics tools


• Plan and monitor the ongoing company presence online and offline


• Launch optimized campaigns and adverts to increase company and brand awareness


• Prepare online newsletters and promotional emails and organize their distribution through various channels


• Provide creative ideas for content marketing and update the website


• Collaborate with designers to improve user experience


• Implement SEO best practices.


• Communicate with target audiences and build and develop customer relationships


• Organise and attend events such as conferences, seminars, receptions and exhibitions


• Arrange the effective distribution of marketing materials


• Maintain and update customer databases


• Conduct market research, for example, using customer questionnaires and focus groups


• Develop relationships with key stakeholders, both internal and external.


• Acquire insight into online marketing trends and keep strategies up-to-date


• Maintain partnerships with media agencies and vendors

Skills

• Be a good team player with the ability to manage internal and external partnerships.


• Copywriting and creativity


• Experience with online community building.


• Proficiency with SEO/SEM, Google Analytics and social media analytics.


• Communication and interpersonal skills


• Customer-facing skills


• An eye for detail


• Analytical skills


• Creative thinker with data-driven analytical aptitude


• Organization & coordination


• Ability to quickly adapt to change


• Time management skills.


• Excellent interpersonal skills.


• Presentation skills


• Teamwork


• Negotiation skills


• Problem-solving skills


• Project management skills

Qualification: Bachelor’s degree in Marketing, Strategy or relevant field. 

A minimum of 2 years’ experience in a digital marketing or advertising position.