• Application Deadline:
• Position: Digital Marketing Strategist (Mgr/Snr Mgr)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 7 - 10 years


• Location Lagos


• City Victoria Island


• Job Field Media / Advertising / Branding 
  

Summary.

• The Digital Marketing Strategist is responsible for successfully managing digital strategy for client brands.


• The role requires an innovator, a trendsetter, and a progressive thinker who can connect digitally to all other aspects of client business and drive growth opportunities.

Responsibilities:

• Develops unique strategies and builds upon current client strategies within the digital space to meet/exceed objectives.


• Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution


• Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays


• Proactively keeps abreast of assigned clients' marketing and media plans, providing technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, and viral.


• Writes communications briefs, ensuring that creative and media are effectively integrated


• Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior


• Develop digital marketing strategies across multiple channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing


• Plan SEO best practices to improve website visibility, traffic, and search engine rankings


• Analyze and report on campaign performance, using data to drive strategic decisions and optimize campaigns for maximum ROI by working closely with the data analytics team.


• Stay up-to-date with the latest digital marketing trends, tools, and techniques, and recommend new strategies to clients and internal teams


• Mentor and train junior team members on digital marketing best practices and industry trends

Requirements:

• 7-10 years of full-time experience in digital marketing and advertising (digital experience required)


• Bachelor's degree in marketing, advertising, or a related field. A marketing degree in a related field is a plus.


• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media, and Technical Delivery Specialists


• Should have delivered technology projects related to brand or marketing strategy


• Experience working with multiple digital marketing channels, including social media, email marketing, SEO, PPC, and content marketing


• Strong analytical skills, with experience using data to drive strategic decisions and optimize campaigns


• Experience with global MNCs, Advertising groups, or Digital agencies will be preferred