• Application Deadline: Tue, 2 May 2023 00:00:00 GMT
• Position: Manager - Customer Value Management MoMo PSB


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 6 - 13 years


• Location Lagos


• City Victoria Island


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Identification: 2604

Mission

• Drive the development and execution of Fintech advanced products & services Customer Value Management strategy, in line with the group mandate: customer acquisition, development and retention by understanding the customer base, including defining the requirements, setting goals and monitoring the metrics. Lead the design of all localized CVM campaigns, track roll-out and measure effectiveness.

Description

• Develop and implement the medium to long-term strategy for Customer Value Management proposals and ensure alignment of the initiatives undertaken in line with the group strategy and mandate


• Review CVM initiatives and support the corrective actions


• Work with MTNN CVM team where required regarding customer data management and data structures for Fintech


• Analyze customer base trends and highlight areas of the business that needs to be developed further to increase customer usage, revenue and retention


• Analyze customer base revenue and usage to determine upsell and cross sell value propositions


• Own the development and implementation of the CVM programs and projects, ensuring localized nuances specific to Nigeria are adequately factored in


• Lead campaign design, production, test, roll-out, assessing commercial return and evaluation


• Develop comprehensive loyalty and rewards campaigns across various customer segments  (Local Campaigns)


• Monitor and ensure all local CVM campaigns are reliably executed in systems and other customer touch points


• Translate business requirements and CVM strategy into data related insights


• Define base offers and provide input into proposition design


• Set up and execute comprehensive base management dashboards


• Analyze customer base trends and highlight areas of the business that needs to be developed further to increase customer usage, revenue and  retention  


• Report on daily, weekly and monthly basis in order to grow the value of the in-life revenue and loyalty of the customer base


• Construct, implement/fine-tune methods, processes/systems to enhance effectiveness/meet MoMo PSB business objectives


• Provide monthly reporting on impact both financially and operationally CVM Management programs


• Identify innovative ways of doing direct marketing to customers aside from SMS blasts/broadcasts


• Manage the post-activity reports and in-depth performance evaluation to determine how existing decisioning rules can be enhanced to drive increased business benefits


• In line with Group guidelines prepare the detailed Monthly BTL Plans to be followed by the Campaign Management team. Report progress, risks, and issues to be acted upon


• Other tasks and duties, as assigned.

Requirements

Education:

• First Degree in any related discipline


• Relevant post graduate qualification is an advantage


• Fluent in English.

Experience:

• 6 - 13 Years' experience including:
  
  
  
  • Experience in Fintech, banking or Financial Services
  
  
  • Experience in developing and deploying CVM campaigns in the Telecom/Financial/Consumer industry
  
  
  • Experience working in a global/multinational enterprise with a good understanding emerging markets is preferred.