• Application Deadline: Wed, 10 May 2023 00:00:00 GMT
• Position: Comms / Brand Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 4 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Manage a team of marketing people working on brand initiatives


• Lead creative development to motivate the target audience to “take action”


• Measure and report the performance of all marketing campaigns


• Monitor market trends, research consumer markets, and competitors’ activities


• Oversee new and ongoing marketing and advertising activities


• Establish performance specifications, cost and price parameters, market applications, and sales estimates


• Analyze brand positioning and consumer insights


• Shape and communicate our vision and mission


• Monitor product distribution and consumer reactions


• Devise innovative growth strategies


• Align the company around the brand’s direction, choices, and tactics


• Translate brand elements into plans and go-to-market strategies.

Requirements

• Degree in Marketing or a related field


• 4 - 5 years work experience


• Proven ability to develop brand and marketing strategies and communicate recommendations to executives


• Experience in identifying target audiences and devising effective campaigns


• Excellent understanding of marketing


• Strong analytical skills partnered with a creative mind


• Data-driven thinking and an affinity for numbers


• Outstanding communication skills


• Up-to-date with the latest trends and marketing best practices.