Study design briefs and illustrate concepts by designing rough drafts of art arrangement, font size, and style, and submitting them for approval.
Use digital graphic design software to create graphic images and design layouts that communicate company messaging and achieve artistic or decorative effects, including a selection of colors, images, and fonts.
Identify the best ways to communicate our vision, and create solutions that improve design capabilities while complying with design best practices.
Collaborate with clients, and creative team members such as marketing, sales, and business operations, throughout the various phases of a project to determine project scope and send graphic asset deliverables.
Communicate designs and concepts to clients, Creative Designers, or the Brands and Marketing Manager before incorporating their recommended changes into revised designs.
Stay up-to-date with the latest digital marketing trends and technologies, and provide recommendations for new initiatives to enhance overall marketing effectiveness
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Qualifications
Bachelor's Degree in Marketing, Communications, or a related field.
3+ years of experience in digital marketing or advertising position
Ability to head a team.
Strong understanding of SEO, PPC, email marketing, social media marketing, WordPress website management and other digital marketing channels.
Ability to take a project, break it down into deliverables and due dates, assign responsibility to team members and follow through till the project is delivered on time.
Demonstrated ability to develop and execute successful digital marketing campaigns
Excellent written and verbal communication skills
Proficiency in Google Analytics, AdWords, and other digital marketing tools
Ability to work independently and as part of a team in a fast-paced environment
Proven experience with website analytics tools (e.g. Google Analytics, Net Insight, Omniture, Web Trends, Google AdWords, Keyword Planner, Search Console).