• Application Deadline: Mon, 21 Feb 2022 00:00:00 GMT
• Position: Brand Activation Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Location: Ilupeju, Lagos

Job Objectives

• Support the Marketing team to drive effective execution of BTL marketing activities within assigned marketing Hubs. i.e.leafleteering activities, bulk order sales drive, data collection/lead generation, instore sampling or engagement and events setup support, etc.

Key Responsibilities

• Coordinate and supervise the day-to-day implementation of all direct marketing / BTL brand awareness campaign activities within assigned marketing HUB.


• Contribute to the planning and generation of the monthly activation schedule, based on the reviewed need areas, perceived opportunities within the Hub, and requests from the Operations team.


• Generate, approve and implement weekly activation route plan.


• Manage and supervise the performance of activation team members (9 Marketing Operatives) to deliver smooth execution of BTL activities


• Coordinate and supervise all BTL engagement activities such as leafleteering activities, bulk orders drive, data collection and lead generation, instore sampling etc.


• Ensure effective coverage of the below consumer touchpoints within the assigned marketing HUBs:
  
  
  
  • Neighbourhood
  
  
  • Corporate Organizations
  
  
  • Educational Institutions
  
  
  • Religious Organizations
  
  
  • High Human and Vehicular Traffic Bus Terminals
  
  
  • Events Centers
  
  
  • Shopping Malls Etc
  
  
  
  


• Effectively manage and utilize all assigned brand marketing assets and resources to meet the set goals and objectives of the unit.


• Ensure activity reports are sent timely and as required.

Key Performance Indicators

• (%) incremental performance on YOY consolidated sales of stores trading within the coverage area


• (%) Incremental performance on YOY consolidated transactions of stores trading within the coverage


• Data gathering and execution and of key consumer touchpoints (%)


• Team Management Effectiveness (%)


• Timely planning of activations and activities (%)


• Timely reporting of executed marketing activities (%)


•  Profitability


• Coverage Effectiveness


• Management


• Compliance.

Educational Qualifications / Experience

• Minimum of an HND /  Degree or equivalent


• Minimum of 2 years working experience in a direct marketing or experiential marketing agency.

Skills, Competencies and Requirements:

• Familiar with the Direct Marketing Activations


• Team building and team management


• Cost Management


• Feedback and Guidance


• Problem Solving & Analysis


• Inventory Management


• Performance Management


• Must be able to Drive

General Management / Supervisory Competencies / Requirements:

• Strong Analytical skills


• Planning, Scheduling, Controlling & Coordinating


• High level of attention to details


• Ability to monitor individual/team


• Good verbal and written communication skills


• Strong Problem-Solving Skills


• Ability to plan, schedule and coordinate effectively during activations


• Confidence and a friendly disposition


• Reliable and dedicated


• Escalate issues when necessary.

Desired Personal Attributes:

• Integrity


• Proactive self-starter


• Empathetic and enthusiastic towards organizational goals


• Logical Mind


• Creative Imagination


• Ability to work with the production manager and build a team


• Highly organized and significant ability to multi-task effectively


• Ability to cope with and work under pressure


• Collaborative management style, however decisive as well.