• Application Deadline: Wed, 31 May 2023 00:00:00 GMT
• Position: Digital Marketing Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• City Victoria Island


• Job Field Media / Advertising / Branding 
  

Job Description

The Digital Marketing Manager will perform the following functions:

• Oversee briefing of social media copy, usage of hashtags, and alignment with brand tone of voice.


• Plan and manage social media campaigns in their entirety, then analyse and evaluate the results to see which programs were most effective.


• Work with other departments to develop social media timelines coinciding with campaigns or other brand messages.


• Oversee the execution of social community management and dialogue moderation.


• Manage the social media budget to maximise ROI and achieve business plans.


• Regularly provide reports and campaign analysis.


• Drive the process of creating dedicated marketing calendar inclusive of content, social and wider brand campaigns.


• Create informative, thought provoking, problem solving and entertaining content for all social channels to increase engagement and awareness.


• Build and maintain relationships with the wider EbonyLife family of talents, clients and ambassadors.


• Develop the infrastructure and drive the process of measuring and evaluating success across your team including monthly reports and orchestrating weekly team meetings.


• Train team on new trends, consumer behavior, upcoming technologies and other industry developments.


• Post and engage daily with our community - answering questions and continuing the conversation.


• Any other task as assigned.

Requirements

• Candidates should possess a B.Sc Degree in Marketing, Computer Science, Business or related field


• 3 - 5 years relevant work experience in digital marketing and analytics


• Good understanding of marketing principles


• Good knowledge of market research techniques and databases.


• Experience in brand and marketing strategy


• Excellent knowledge of MS office, marketing computer software and online applications (CRM tools, Online Analytics, Google AdWords etc.)


• Effective written and verbal communication skills


• A high level of attention to detail


• Ability to work effectively within a team and independently


• Good organizational skills and demonstrable ability to multi-task and adhere to deadlines


• Great people skill.