• Application Deadline: Tue, 16 May 2023 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Summary

• A digital marketer is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services using digital channels. The job description for a digital marketer typically includes the following responsibilities

Primary Duties and Responsibilities

• Develop and execute digital marketing strategies that increase brand awareness, drive traffic to the company's website, and generate leads and sales.


• Manage and optimize the company's social media channels, including creating and publishing content, monitoring engagement, and analyzing performance metrics.


• Conduct market research to identify new opportunities for growth and staying up to date with industry trends and best practices.


• Collaborate with other departments and stakeholders to develop and execute integrated marketing campaigns that align with the company's overall goals and objectives.


• Create and manage email marketing campaigns, including designing and sending newsletters and promotional emails.


• Develop and manage paid advertising campaigns on digital channels such as Google Ads and social media platforms.


• Analyze and report on the performance of digital marketing campaigns, including tracking key metrics such as website traffic, engagement, and conversion rates.


• Stay up to date with changes in digital marketing technologies and tools and recommend new strategies and tactics to improve the company's marketing efforts.

Requirements

• Strong understanding of digital marketing concepts and best practices, including SEO, SEM, PPC, social media marketing, email marketing, content marketing, and analytics.


• Excellent communication and writing skills.


• Proficiency in relevant software and tools such as Google Analytics, AdWords, and CRM systems.


• Ability to come up with innovative ideas to engage target audiences and increase conversions.


• Strong analytical skills: tracking and analyzing data, identifying trends, and making data-driven decisions to optimize digital marketing campaigns