Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
44864
Job Views
94

Job Description



About the Role



  • Klasha is seeking a Technical Copywriter with a strong background in fintech, localized marketing, and UX/UI writing.

  • In this role, you will create compelling copy that drives engagement, and conversions, and enhances our current & potential users' experience across our suite of products.


Key Responsibilities



  • Develop and execute a comprehensive content marketing strategy that aligns with our business goals and target audience.

  • Create engaging and informative content across various channels, including blog posts, social media, email campaigns, and more.

  • Work closely with the product and design teams to create user-friendly UX/UI copy that simplifies complex processes and enhances user interaction with our software products.

  • Stay up-to-date on industry trends, best practices, and UX/UI writing principles to ensure our content is always fresh, relevant, and user-centric.

  • Measure and report on the success of our content marketing efforts, using data to inform ongoing strategy and tactics.

  • Supervise a junior team of marketers, providing guidance and mentorship as needed.


Key Competencies / Qualifications



  • At least 3 years of experience in fintech and localized marketing.

  • Proven experience in UX/UI writing, with a strong portfolio showcasing your work.

  • Strong writing and editing skills, with a track record of creating captivating copy.

  • Experience developing and executing content marketing strategies.

  • Strong project management skills and the ability to work independently and autonomously.

  • Experience with data analysis and reporting to measure the success of marketing efforts.

  • Experience managing/supervising a small team of marketers is a plus.

  • Strong knowledge of fintech industry, trends, and UX/UI writing principles.


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