• Application Deadline: Sat, 20 May 2023 00:00:00 GMT
• Position: Market Researcher


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 5 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  


• Salary Range ₦100,000 - ₦150,000/month
  

SUMMARY

The Market Researcher will be responsible for conducting comprehensive market research and analysis of Fast-Moving Consumer Goods (FMCG) products, market trends, and consumer behaviour. The primary objective of the role is to provide insights that will inform strategic decision-making for the development and launch of new FMCG products, as well as to enhance the performance of existing products.

JOB DUTIES

• Carry-out market research in the assigned areas.


• Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements.


• Build out internal communication channels to keep the wider business updated with market news.


• Consistently exercise independent judgement and discretion in research matters.


• Prepare and submit regular reports that summarizes findings in a digestible, graphical, and actionable manner.

MINIMUM REQUIREMENTS

• Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing or any other relevant field


• 1-2 years of experience in FMCG sector


• Excellent IT skills across the Microsoft desktop suites and the following:


• Statistical software packages: {{SPSS, SAS, R or Stata}}


• Database manipulation {{SQL}} and CRM management.


• Advanced data visualization methods: {{Tableau, Business Objects}}


• Excellent spoken and written communication and the tenacity to hold an argument.


• Ability to collaborate cross-functionally, with people of all levels.