Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
45202
Job Views
83

Job Description



Overview



  • The successful candidate will be responsible for driving the growth of our digital channels, including our website, mobile app, and other digital properties.

  • The Product Associate will work closely with the team to develop and execute strategies to optimise our digital channels for maximum reach and engagement.

  • This includes driving user acquisition strategies, creating content for our digital channels, and developing marketing campaigns.


Responsibilities



  • Develop and execute strategies to drive user acquisition and engagement on our digital channels.

  • Collaborate with the product team to ensure that digital strategies are aligned with product goals

  • Monitor and report on performance of digital channels.

  • Monitor and analyze digital channel performance and customer engagement to identify opportunities for improvement.

  • Collaborate with product teams to ensure product messaging is aligned with overall product strategy and objectives.

  • Research and analyze competitor products, peer performance, and competitive industry landscape and assist the Product Manager in doing the same.

  • Provide ongoing research and analytical support to Product Managers in their work on strategy positioning, portfolio performance analysis, and strategy details, writing proactive portfolio updates to internal audiences.

  • Partner with stakeholders to implement the product development and change agenda.

  • Support the strong governance and control framework with robust processes and procedures to meet all regulatory and statutory obligations.

  • Competitive analysis and industry benchmarking.

  • Define new product requirements and enhancements and drive their implementation.

  • Monitor product key performance indicators, report on the health of a given product against goals and make recommendations for improvements.

  • Collaborate with the operations team to drive sales of micro-health insurance.

  • Provide logistics support to POS merchants and agents.


Requirements



  • Bachelor’s Degree in related field.

  • 1 - 5 years work experience.

  • Previous experience in product management or related roles.

  • Excellent written and verbal communication skills.

  • Strong analytical and problem-solving skills.

  • Analytics and reporting skills

  • Proficiency in MS Office and other related software.


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