• Application Deadline:
• Position: Brand & Communications Analyst (BTL Expert)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 1 year


• Location Lagos


• Job Field Media / Advertising / Branding 
  

The Brand & Communications Analyst (BTL Expert) will be responsible for:

• Developing and implementing below-the-line (BTL) marketing strategies to increase brand awareness and improve brand reputation


• Building brand equity through various BTL activities such as experiential marketing, activations, events, and promotions


• Conducting market research and analysis to develop insights for strategic direction and decision-making


• Creating and managing all BTL marketing materials, including brand collaterals such as flyers, pamphlets, and merchandising items


• Monitoring and analyzing the performance of BTL campaigns to ensure they deliver the desired results


• Collaborating with internal teams and external stakeholders to deliver integrated marketing campaign plans

Requirements:

• Bachelor's degree in Marketing, Communications, Business Administration or related fields


• At least 1 year working experience working for a marketing agency


• Strong analytical skills with the ability to analyze and interpret market research data


• Excellent communication skills with the ability to build relationships with internal team members and external stakeholders


• Ability to work in a fast-paced environment and meet tight deadlines


• Creative thinking skills with the ability to develop innovative marketing strategies