• Application Deadline: Mon, 5 Jun 2023 00:00:00 GMT
• Position: Head, Digital Marketing, Media and PR


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 10 - 20 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.


• Design, build and maintain the company’s social media presence.


• Aggressively grow brand and product awareness across various online platforms including social media.


• Readily drive the adoption of company products and services.


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).


• Identify trends and insights, and optimize spend and performance based on the insights.


• Brainstorm new and creative growth strategies.


• Plan, execute, and measure experiments and conversion tests.


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


• Effectively manage online brand perception and reputation


• Use marketing automation as a tool for achieving business and brand objectives.


• Implement effective digital, media/public relations and crisis management systems and processes.


• Ensure all external communications are consistent with the corporate and subsidiary brand positioning.


• Manage the media relations program for the company and key stakeholders. • Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.


• Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries.


• Produce press releases, interview scripts and speeches.


• Coordinate partnerships with external communication consultants and vendors as required for achieving goals within budgets.


• Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.


• Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.


• Build and maintain strong relationships with key internal and external stakeholders.


• Champion the definition of the team’s processes, policies and procedures.


• Any other related responsibilities as assigned.

Requirements

• Candidates should possess a B.Sc qualification.


• 10 - 20 years work experience.