Strategic Brand Manager at Meristem Securities Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
45896
Job Views
125

Job Description



Job Summary


The Strategic Brand Manager is responsible for managing the Meristem brand as required.


Responsibilities



  • Plan, Deliver, Execute and Manage brand strategic campaigns (internal and external);

  • Conduct Market Research and Competitors Analysis;

  • Stakeholder Mapping strategy;

  • Translate brand elements into plans and go-to marketing strategies ;

  • Optimizing budget spending; 

  • Plan, execute, and measure experiments and conversion tests;

  • Engage creative vendors for the development of creatives to motivate the target audience to take action.

  • Brainstorm new and creative growth strategies for our products;

  • Email marketing;

  • Reports writing

  • Any other assignment as may be assigned by your supervisor


Qualifications and Work Experience:



  • BSc. degree in any social science dizcipline or related field

  • Masters degree is an added advantage

  • 3 - 6 years of cognate experience in Brand Management and or related role preferably from an in a financial institution.

  • Advertising agency experience is an added advantage.

  • Professional certificate in relevant field is an added advantage.

  • Experienced in a customer-driven environment and working with targets

  • Experience with stakeholder and client management

  • Experience with planning, delivering and executing marketing campaigns, measurements, and creative strategy

  • Strong written and verbal communication skills with good attention to detail

  • Must be able to think creatively


Closing: 31, May 2023


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