Job Description
Job Summary
The Strategic Brand Manager is responsible for managing the Meristem brand as required.
Responsibilities
- Plan, Deliver, Execute and Manage brand strategic campaigns (internal and external);
- Conduct Market Research and Competitors Analysis;
- Stakeholder Mapping strategy;
- Translate brand elements into plans and go-to marketing strategies ;
- Optimizing budget spending;
- Plan, execute, and measure experiments and conversion tests;
- Engage creative vendors for the development of creatives to motivate the target audience to take action.
- Brainstorm new and creative growth strategies for our products;
- Email marketing;
- Reports writing
- Any other assignment as may be assigned by your supervisor
Qualifications and Work Experience:
- BSc. degree in any social science dizcipline or related field
- Masters degree is an added advantage
- 3 - 6 years of cognate experience in Brand Management and or related role preferably from an in a financial institution.
- Advertising agency experience is an added advantage.
- Professional certificate in relevant field is an added advantage.
- Experienced in a customer-driven environment and working with targets
- Experience with stakeholder and client management
- Experience with planning, delivering and executing marketing campaigns, measurements, and creative strategy
- Strong written and verbal communication skills with good attention to detail
- Must be able to think creatively
Closing: 31, May 2023