Job Description
Main Responsibilities
- Avoid making assumptions without consulting the relevant data
- Understand the relationship between cause and effect – such as how our brand, voice can affect the customers who interpret it
- Attention to detail, writing copy, creating ads, these requires exceptional written skills and attention to detail.
- Digital marketing experience, Crucial to the success of our social media, hence social media manager must be high level of digital marketing experience.
- Understand the importance of Google Analytics
- fully familiar with Facebook & LinkedIn advertising.
- Build relationships with influencers
- Take negative customer feedback on board to enhance the brand
- Understand how to communicate with customers and respond to comments received in social media channels.
- Design knowledge. This skill is a MAJOR criteria & our social media manager should understand how images and design fit together with social media marketing.
- Know the importance of images in advertising
- Be able to produce graphics.
- Experience with photography.
- Social media manager should know how to manage and respond to posts on social media communities. Developing HR planning strategies with line managers, which consider immediate and long-term staff requirements
- Planning, and sometimes delivering training, including inductions for new staff
- Analysing training needs in conjunction with departmental managers.
Major Skills Required
- Candidates should possess a Bachelor's Degree in relevant fields with a minimum of 2 years work experience.
- Knowledge of social media marketing channels
- Competency with SEO strategies to optimize content
- Excellent communication skills
- The ability to analyse and interpret complex data
- The ability to write compelling copy
- Some knowledge of web design
- Pay close attention to detail
- Strong decision-making skills
- Strategic thinker
- Time management skills
- Excellent communication skills
- Planning and organisation skills
- Ability to multitask and exhibit sound practical judgment
- Ability to work under pressure
- Proficiency in Microsoft Office Suite applications
- Ability to equilibrate priorities and organize work effectively to meet deadlines.
- Strong leadership skill
- Project Management Experience with content management
- The ability to create a range of content, including videos and images.
- You will be a natural leader with a consultative and pragmatic style with the ability to engage and influence key stakeholders across all levels up to a senior/board level.
Others include:
As a social media manager at Foteino Talento, you will manage social media profiles and take the lead when running social media campaigns across various channels.
- Creating social media marketing plans
- Coming up with a brand voice and an identity for Foteino Talento
- Organizing and scheduling when to make social media posts
- Creating a plan to boost conversion
- Ensuring that social media strategies engage leads
- Maintaining relationships with influencers
- Implementing search engine optimization approaches to boost traffic
- Carrying out data analysis using data analytics tools
- Revisiting content and posts to create new and related content
- Staying up to date with social media marketing trends.