• Application Deadline:
• Position: Branding and Communications Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Description 

• We are looking for a highly creative Branding and Communications Officer with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.


• The Branding and Communications Associate will plan strategies and campaigns to promote the company’s image, produce high-quality content and communications as well as design social media strategies to achieve our corporate goals.

Job Description

• As our Branding and Communications Officer, your duties include but are not limited to the following;

Public Relations

• Plan publicity strategies and campaigns to promote the company’s brand image


• Organize and attend promotional events such as press conferences, exhibitions, tours, etc


• Write and produce presentations, keynote speeches, and press releases


• Seek opportunities for partnerships, awards and recognition


• Track media coverage and industry trends


• Address inquiries from customers, media, and other stakeholders


• Collaborate and maintain good relationships with agencies and other vendor partners


• Submit Public Relations report to management

Social Media Strategy:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints


• Instrument conversion points and optimize user funnels


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Content Writing:

• Research on industry-related topics


• Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides


• Develop content and post bi-monthly blog articles


• Develop monthly social media content calendar


• Write engaging copy in order to attract potential consumers, build brand loyalty and brand love


• Identify customers’ needs and gaps in existing content and recommend new topics


• Stay up to date on industry trends to support content development

Educational Qualification

• BSc / BA in Public Relations, Mass Communications, or a related field.

Requirements:

• Minimum of 3 years of proven experience in digital marketing


• Highly creative individual


• Proficiency in MS Office


• Advanced research skill


• Excellent communication skills


• Understanding of grammar rules and how to construct clear sentences


• Understanding of search engine optimization best practices


• Excellent writing and editing skills


• Ability to work on multiple projects with different objectives simultaneously


• Keen eye for details.