• Application Deadline:
• Position: Analyst - Retention and Churn


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 7 years


• Location Lagos


• Job Field ICT / Computer 
  

Mission:

• Contribute to the development, execution, and evaluation of diverse BTL campaign initiatives with a primary focus on customer retention and management throughout the customer lifecycle.


• Utilize data warehouse to segment and analyze broadband customers, with the goal of minimizing churn, driving incremental revenue, and enhancing customer spend.


• Description:


• Identify opportunities within the broadband customer base to optimize revenue and effectively manage campaigns by developing relevant programs to address these opportunities.


• Monitor and track campaign performance throughout the campaign lifecycle, making informed decisions regarding the continuation or discontinuation of campaigns.


• Devise and implement pilot campaigns to determine the most effective approach for campaign deployment, offer development, and campaign scripting before scaling up.


• Craft, revise, and proofread campaign scripts to ensure the delivery of compelling and impactful marketing communication that drives campaign uptake and improves campaign success rates.


• Ensure that campaign activities do not result in revenue dilution.


• Manage the implementation, tracking and measurement of marketing campaigns


• Design monthly campaign calendar and campaign plan for execution, ensuring timelines are met and target is in line with strategy.


• Support the campaign segmentation analyst as needed.


• Contribute to and participate in brainstorming sessions for campaign ideas and cross-functional meetings related to Customer Lifecycle Management as required.


• Perform Customer Lifecycle Management activities that translate into elongated customer life cycle.


• Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics


• Interface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycle

Education:

• First degree in any related discipline 


• Fluent in English 

Experience:

• 3 - 7 years’ experience including:


• Experience in Database Management within the telecommunications industry


• Experience in developing test design, significance testing, establishing error ranges, and key success metrics. 


• Experience with major campaign management platform(s) within the telecoms industry


• Demonstrable reporting & analytical skills 


• Experience in campaign evaluation, reporting


• Proficiency in Microsoft Office Tools (Word, PowerPoint and Excel)


• Good understanding of customer data analysis, segmentation techniques and profiling


• Experience leveraging analytical tools including SQL, python, R, Power-BI to build analytics product and perform analysis


• Deep understanding of Enterprise Business products and services