Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Market the Company’s offerings and get more social media accounts to manage.
Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos, and news) for Y&C and all its clients.
Collaborate with other team members to ensure brand consistency across the board.
Communicate with followers and respond to inquiries/comments in a timely manner
Oversee social media accounts’ designs by working hand in hand with the graphics designer
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current trends on social media
Co-develop and edit content for many communications projects including but not limited to: magazine stories, brochures, web pages, blogs, email and text messaging campaigns, video or audio scripts, social media posts, and digital and print advertisements.
Run social media ads for the company and its clients
Come up with topics and interview questions for our radio shows
Provide a monthly report every last Friday of the month to measure and analyze performance metrics.