Job Description
My client is the largest online distributor of beer, spirit, and wine in Nigeria. They are currently in need of a DIGITAL / CAMPAIGN MANAGER
Job Description:
- .Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Supervise the execution, monitoring, and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Recruit and train talent for the successful implementation of marketing campaigns
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects
- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
- Manage the procedure, implementation, tracking, and measurement of marketing campaigns.
- Execute campaign effectively, on schedule, and on budget
- Write, edit and proofread copy for promotional materials within marketing campaigns and utilize staff and resources to produce quality content for execution
- Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
- Maintain regular measurement of the ROI of campaigns.
- Ensure accuracy of marketing materials and provide formal sign-off if necessary.
- Collect and use data to inform new campaigns and the evaluation of existing campaigns.
- Monitor all outlets and resources for campaign impact and progress and keep abreast of current trends in marketing.
- Meet with all new clients to identify and conceptualize campaign strategies
- Locate and secure talent and resources before campaign launch
- Train and groom all resources for optimum efficacy
Job Requirement:
- Minimum of BSC qualification
- At least 5 years experience in digital marketing and 2 years as a campaign Manager
- Be a critical thinker with strong problem-solving skills.
- Exceptional project management and communications skills are essential.
- Have proven experience of managing B2B and B2C campaigns.
- Understand current marketing trends.
- The ability to successfully manage multiple campaigns running at the same time.