• Application Deadline: Tue, 6 Jun 2023 00:00:00 GMT
• Position: Brand Development Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• Analyze brand positioning and consumer insights.


• Translate brand elements into plans and go-to-market strategies.


• Develops consistent brand measurement tactics and reporting (KPIs). Uses qualitative and quantitative data to help drive and support overall brand decisions, as well as measure brand campaign effectiveness and ROI.


• Monitor market trends, research consumer markets and competitors’ activities.


• Create, execute, and manage marketing programs and campaigns aimed at communicating our brand message and driving brand awareness, consideration, conversion, and marketplace differentiation for Tomato Jos brands, leading to market share growth.


• Monitor product distribution and consumer reactions.


• Align the company around the brand’s direction, choices and tactics.


• Design a research-based brand strategy to deliver innovative growth


• Establish and implement brand budgets, cost and price parameters, market applications and sales estimates.


• Define and manage the brand communication strategy using a variety of media.


• Oversee and coordinate R&D brand efforts and testing, New Product Development.


• Achieve prompt reconciliation of promotions, Measuring & Evaluation (M&E) & promo-impact assessments.

Requirements and Skills

• Degree in Marketing or a related field.


• Proven work experience as Brand Manager or Assistant Brand Manager in the FMCG industry with at least 5 years’ experience.


• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.


• Experience in identifying target audiences and devising effective campaigns


• Excellent understanding of the full marketing mix.


• Strong analytical skills partnered with a creative mind.


• Data-driven thinking and an affinity for numbers.


• Outstanding communication skills.


• Up-to-date with latest trends and marketing best practices.


• Excellent computer skills, including MS office and Google suite.


• New Product Development and Project management experience.


• A good team player with the ability to adapt in a fast-paced environment.


• Able to work independently and take initiative.