• Application Deadline:
• Position: Marketing and Business Development Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Job Summary / Purpose

• Coordinate the Marketing and Public Relations functions for Lancaster University Ghana, TAGmyFuture and TAG College to develop brand awareness and increase attractiveness for the target audience.


• Support the Marketing and PR Manager to undertake all Marketing and Social media activities.

Duties and Responsibilities

• Provide Nigeria related content for the website and the other digital platforms.


• Manage all social media platforms for TAG College & TAGMyFuture.


• Organise Pre-event communications to invite prospective students to event's across online (email and affiliate web) and offline communications.


• Build relationships with industry, businesses, NGO’s and Not for Profit Organisations in Ghana and abroad.


• Represent the company to prospective employers and seek appropriate new placement opportunities both nationally and internationally.


• Develop and nurture on-going relationships with, Corporates, Embassies, NGO's etc. to ensure long term partnership and ROI.


• Attend corporate networking events.


• Organise Corporate events such as the Business Breakfast etc


• Develop PR campaigns and strategies as well as track and report the performance and impact of relevant advertising activities.


• Assist in school visits, career expos, graduation functions, educational fairs, open days, networking events, and exhibitions.


• Monitor and manage online campaigns and put together comprehensive post-campaign reports.


• Monitor and report on activities and provide relevant sales and marketing information to the department/Line Manager


• Provide reports pertaining to effectiveness of marketing campaigns, lead analysis, lead target achievements, competitor analysis and market intelligence, or any other ad hoc reports as requested by line Manager.


• Investigate, research, and prepare reports on key marketing issues and undertake market research, competitor analysis, statistical and trend analyses as directed.


• Work with Marketing Manager/Head to undertake research and market analysis to support on


• LUG's business plans/strategies.


• Develop and maintain relationship with different media agencies and develop key messages for LUG's media landscape.


• Assists in the design and/or production of marketing materials and managing the stock of collaterals.


• Closely monitor competitive presence and industry trends across various message boards, business newsletters and social media.


• Keep and maintain detailed and accurate records of all stakeholder engagement, SLAs, MOUs, and employers.


• Develop comprehensive corporate and employer relations strategy.


• Identify and keep up to date on competitor activities in relation to corporate relationships and activities.

Other Duties:

• Perform other tasks as and when required.

Reporting Requirements:

• Post-campaign follow-up communications and ROI reporting


• Reporting on campaigns, ROI and industry best practises


• Weekly Marketing & PR updates with Line Manager


• Submit monthly Marketing &PR report


• Submit quarterly Marketing & PR report for Board Pack;

Key Performance Indicators (KPI's) / Performance Assessment Criteria

• Your performance as Marketing Officer will be assessed in consideration of the following benchmarks:


• Your contributions to the overall target for Marketing department;


• Achievement of individual targets for the period;


• Evidence of continuous improvement on Marketing &PR services processes and procedures;


• Execution of assigned duties within timelines, while ensuring quality standards are maintained at all times;


• Development of good relationships within and outside the team, and positive feedback from colleagues and other stakeholders;

Key Relationships

Internal:

• All other staff


• Students

External:

• Parents


• Potential students


• Suppliers/Vendors


• TAG-ME Marketing Team


• Alumni

Requirements

Educational/Academic Qualifications:

• Bachelor's Degree in Marketing, Public Relations, Mass Communication or related fields.


• Minimum of three (3) years' experience in a sales or marketing role preferably in the higher education field.

Technical:

• Significant working knowledge in Marketing, PR and emerging marketing trends;


• Excellent research, analytical and critical thinking skills.


• Significant knowledge in brand management;


• Strong business and marketing acumen;


• Proposal writing skills;


• Good Knowledge of digital marketing;


• Good Content Creation Skills


• Creative

Planning and Organising Skills required:

• Experience of planning, prioritizing and organising work on daily, weekly and monthly basis, individually and as part of a team, while ensuring the effective use of resources and delivering to tight deadlines;


• Excellent stakeholder engagement skills with experience of managing a large range of different stakeholders;

Communication Skills Required:

• Excellent written and oral communication and negotiation skills;


• Excellent influencing skills and the ability to communicate with credibility, tact and diplomacy internally and externally;


• Excellent report writing skills;


• Excellent presentation skills;


• Initiative and Problem Solving Skills Required


• Experience of using initiative and creativity to resolve problems, that may be predictable but not routine, identifying practical and suitable solutions;

IT Skills Required:

• Proficient in MS Office Suite;


• Proficient in social media use


• Proficient use of Content Creation software such as Capcut or Inshot

Personality / Behaviour / Attitude:

• Dynamic, energetic, self-motivated &result oriented.


• Team player, flexible and adaptable.


• Effective people-management skills;


• Good team building skills;


• Passion for building and maintaining relationships;


• Demonstrable positive attitude toward work;


• Attentive to details and dedicated to quality;


• Proactive and innovative;